Are Real Estate Brokers Obsolete?

the only way to avoid becoming obsolete is to reinvent your role before the marketplace does it for you. Said another way, you need to disrupt your own industry.

In 95% of the cases, the brokers’ sites had the same information or less than the 3rd party sites. I could not find “exclusive” listings that one broker had and another did not. This, by the way, is a problem pervasive in most industries: how to make money when everyone has easy access to all information? (One answer is to use common information as your starting point, rather than as the be-all, end-all.)

Read full story here.

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